About Us

About Key Financial Associates

The average experience for for each Adviser is over 20 years, which can be invaluable to our clients as they can benefit from this experience for House purchase and Remortgage, pre-purchase affordability, Help to Buy schemes, checking and explaining existing policies, Will and Estate planning and comparisons through our Estate Planning Partners*. Talk to an expert today!

We are happy to meet you in the comfort of your Home, office or via Telphone and email.

Head office 171 Ravens Lane, Bignall End, Stoke On Trent, Staffs, ST7 8PY

National 0800 1804002 or 01925 596143

The Financial Conduct Authority does not regulate Will Writing and does not regulate most Buy-to-Let mortgages.

*Will & Estate Planning services are referred to a third party. Neither Key Financial Associates Ltd nor PRIMIS are responsible for the service received. These services are not regulated by the Financial Conduct Authority and may have limited consumer protection.

MEET OUR EXPERT MORTGAGE ADVISORS

It's our team work that makes your dream work!

Andrew Evans

Staffordshire

Email me at andy@keyfinancialassociates.com 07973 620705
Director

John Halbert

North West

Email me at jon@keyfinancialassociates.co.uk 07789 953916
Mortgages, Personal protection, Private Health Insurance & Business Protection, General Insurance

Glen Parsons

Birmingham

Email me at glen@keyfinancialassociates.co.uk 07778 279037
Mortgages & Personal Protection, General Insurance

Hercules Botha

Nuneaton & Coventry

Email me at hercules@keyfinancialassociates.com 07883 222032
Mortgages, Personal Protection, General Insurance

Alan Elsom

London and Home Counties

Email me at alan@keyfinancialassociates.com 077696 656862
Mortgages, Personal Protection

Tom Coupe

Nottingham and East Midlands

Email me at tom@keyfinancialassociates.com 07939 539995
Mortgages

Izabela Pawlowska

South Wales

Email me at izabela@keyfinancialassociates.com 07920281158
Personal Protection, Private Medical Insurance & General Insurance

Anna Maria Wietrzykowska

Northern Ireland

Email me at annamaria@keyfinancialassociates.com 07969 208513
Mortgages, Personal Protection, General Insurance

Asha Rana

Midlands

Email me at chris@keyfinancialassociates.com 07883985818
Mortgages

Chris Swanson

North West

Email me at chris@keyfinancialassociates.com 07401919091
Mortgages & General Insurance

Dennis Lipton

South East

Email me at dennis@keyfinancialassociates.com 07885 566526
Protection & General Insurance

WHAT OUR PAST CLIENTS HAVE SAID

5* Review - Fantastic! We are really happy with the support Anna Maria Wietrzykowska. As first time buyers, she made the process simple and easy to understand. She was efficient, kept us up to date and she was easy to contact. We are really happy with our experience with Key Financial Associates Ltd. I will be definitely passing details onto friends and family.

Jowita B - Dec 2022 - Google Review

5* Review - I have relied on Jon Halbert for too many years to mention…. He supported us recently in moving extremely swiftly on a re-mortgage which has saved us £thousands…. A huge relief…. Jon is a top guy, who’s thorough, persistent and a straight talker! Thanks 🙏

Ben W - Jan 2023 - Google Review

5* Review - Hercules Botha at Key Financial Associates is utterly brilliant. He is such a great communicator and understands his client's needs and limitations always taking the time to explain and respond. I have stayed with Hercules for many years now as I trust his expertise, and will continue to stay with him. Thank-you Hercules again and again.

Liselle T - April 2022 - Google Review

5* Review - Key Financial Associates were so helpful when we were buying our first house; they made the process much more bearable and did a lot of the leg work for us. We’re really glad we worked with them for the house purchase and will definitely consider them again if we move in the future!

Heather T - May 2022 - Google Review

5* Review - big thank you to Jon, who has supported me over the last 10 months in arranging a mortgage. Offering advice and options for life insurance, income protection and home insurance, really taking a huge stress away from my home move and personal life change. He has also been able to support and offered advice on future finance plans and a will, suggesting options that I may not have otherwise considered. Nothing was too much trouble. I will be definitely be passing details onto friends and family and look to use again in the future.

Ashleigh G - June 2022 - Google Review

5* Review - We can’t thank Jon and Chris enough for all of their help with securing our mortgage offer and supporting us through the process of buying our first home. As first time buyers, we were very apprehensive and unsure about the process but Jon explained it all clearly, answered our many questions (there were a lot!) and nothing was too much trouble. We secured our mortgage offer that we were happy with quickly and felt confident we got sound advice, with all the stress taken away. Jon continued to support us through the process from helping with solicitors to buildings insurance, always responsive, friendly and helpful. We will be back for any future needs and recommend to family and friends.

Lee D - November 2022 - Google Review

YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE The guidance contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK

Key Financial Associates Ltd is an Appointed Representative of PRIMIS Mortgage Network, a trading name of Personal Touch Financial Services Ltd. Personal Touch Financial Services Ltd is authorised and regulated by the Financial Conduct Authority.

We typically charge a fee of up to £999. The agreed fee is payable on production of the mortgage offer.